Overview
This case study was carried out through my "Psychology in UX Design" class of UX Foundation.
💰 Let’s talk about Money Lover
🤔 So what happened with Money Lover
🧠 The behaviors of customers on Money Lover
🍮 Target customers
Research - Discovery
Why aren't users persistent in expense tracking?
Why do users abandon the app after 30 days, leaving only 1/10 of the user base still using it?
Why is the process of expense tracking and its terminology so difficult to understand?
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🛠 We utilized different research methods to address these questions
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🚦 Heuristic Evaluation
📊 Usability Testing
🫂Participants for the interviews
Research - Define
📊 Analyze the research results
🔑 Key problems
👀 Main objectives
🎮 Solution mapping
⛹️ Habit-forming strategy using Hooked model
Design - Develop
🕵️Competitive Audit
🍪 Mockup and Prototype
🧑💻 Testing and Revamp
Conclusion
📚 Key learning
🛝 Presentation Slides
Table of contents
Overview
💰 Let’s talk about Money…
🤔 So what happened with…
🧠 The behaviors of custo …
🍮 Target customers
Research - Discovery
🚦 Heuristic Evaluation
📊 Usability Testing
🫂Participants for the interviews
Research - Define
📊 Analyze the research results
🔑 Key problems
👀 Main objectives
🎮 Solution mapping
⛹️Hooked model
Design - Develop
🕵️Competitive Audit
🍪 Mockup and Prototype
🧑💻 Testing
Conclusion
📚 Key learning
🛝 Slide Present